know heach other by excanging emails and organize the online meetings (on the video platform you prefer);
Give yourselves a name as a Branding Angency;
Organize your team work: who does what and define the dead-lines, try to delegate something to each member.
Start by analising Angie’s online properties (websites, social media);
Look at her current brand architecture, choose and motivate the brand architecture strategy you propose instead;
Taking into consideration the brand owner perspective (Mission and Values of Angie’s business), find at least 2 competitors of the wine shop (that sell wine to USA) to analyse (POPs & PODs);
Create a Brand Value Proposition for Angie’s wine shop;
Define a new brand name (with an available domain name);
Prepare a document (PPT, Keynote) to present your work;
Write down who did what;
fill the peer evaluation form.
The dead-line (for sending me the presentation by email) is Sunday November, 11;
