LUMSA 2020-2021 | Stella Romagnoli
Welcome to the Brand Management & Media Planning course website. Here you'll find all the slides that will be presented in class, some videos and other useful information for the exam.
Here's the link to the Meet lessons. Please use your @lumsastud account.
My name is Stella Romagnoli and I am a communication professional with more than 30 years of experience in large companies. I hope to pass my passion, knowledge and experience in these lessons.
We will see lots of real-life examples and case-studies, and you will have the opportunity to put theory into practice through the group work on a real case.
I truly hope you will enjoy this course. I look forward to meet you, in person or in video.
See you on the 7th!
Valid for the final grade
Brand history and definitions. Branding process part 1: brand owner's perspective.
Brand Personality by J. Aaker.