TEAMWORKS

MEDIA PLANNING & BRAND MANAGEMENT | LUMSA 2019-2020

Project works and assignments

Here you'll find the briefings for the teamworks.

Third Project Work

Instructions:

  • Use a Facebook page (yours);
  • Identify possible goals (1 campaign per objective);
  • Structure the campaign (at least 2 ad set or more);
  • For each ad set define a target group (using Facebook capabilities as much as possible);
  • For each ad set prepare at least 1 ad (choosing among the different formats);
  • Take screenshots of every step;
  • Prepare a presentation with ALL the process and the ads previews;
  • Dead-Line November, 30;

Here you can download the briefing

Project works and assignments

Here you'll find the briefings for the teamworks.

Second Project Work

Instructions:

  • Form a team of 5-7 members (you can change the previous team);
  • Do an online research about Capalbio, and find its strengths and weaknesses regarding its touristic appeal;
  • Think as you were the Brand Owner, and write down Capalbio’s Vision, Mission, Values and Brand Personality;
  • Study your competition (direct and indirect) and find at least 4 competitors, for whom you’ll analyze POPs and PODs;
  • Make a list of the brand drivers for your focus target audience (functional, emotional, economic, selfexpressive benefits, etc.);
  • Write the Brand Value Proposition statement;
  • Prepare a written presentation of your work in the format you prefer (Power Point, PDF, Keynote,...) and send it by email;
  • Dead-Line November, 16;

Here you can download the briefing

First Project Work

Instructions:

  • Form a team of max 5 members;
  • Give yourselves a name as a Branding Angency;
  • Choose 2 existing brands in different industries;
  • For each brand you have to complete the Kapferer Prism model;
  • And for the same brands you have to find or figure out Mission, Vision, Values and the Brand Personality (following Aaker BP dimensions);
  • The goal of your group/agency is to prepare a presentation with the results of your analysis;
  • Presentation in class on Tuesday October, 15;

Here you can download the briefing