LUMSA 2019-2020 | Stella Romagnoli
Welcome to the Media Planning & Brand Management course website. Here you'll find all the slides that were presented in class and other information regarding this course.
This 2019-20 course is ended, and my compliments to ALL the teams that partecipated in the Capalbio's contest. All of you made a great work! It was a wonderful class.
Please check your knowledge at the page Exams and practice with Kahoot before doing the written test. See you at the exams!
Valid for the final grade
Capalbio's bike tours
For the winners: Territorial Marketing Ag.
Brand history and definitions. Branding process part 1: brand owner's perspective.
Brand Personality by J. Aaker.